CTC member, friend or ally,



Here is an opportunity to take action as an individual to help prevention efforts, including the norms
surrounding underage drinking that we’re trying to change:



Taco Bell is now serving two types of margarita drinks for the summer in their
restaurants throughout North America. Classic Margarita Fruitista Freeze
is marketed as, “A smooth frozen margarita-flavored drink topped with a fresh
lime wedge.” The franchise restaurants are also selling Strawberry
Margaritas.



These drinks are non-alcoholic, but they look like and taste like the real
thing. Taco Bell has always been a family restaurant, and this promotion of an
alcohol-like drink is not "youth friendly". Alcohol is the
number one preventable cause of death among America's adolescents. If
our communities are to discourage underage drinking, all segments of
society must help, and that includes businesses like Taco Bell.



I invite you to consider contacting Taco Bell to share your thoughts on this
promotion that seems to glamorize and normalize alcohol to the
adolescents who patronize Taco Bell.



You can call 1-800-TACO-Bell (1-800-822-6235) to express your concerns. Request
that your protest be passed along to corporate officials. You will be asked to
provide your name and phone number.



You can also write letters to:



Mr. Greg Creed, President and Chief Concept Officer


Taco Bell


17901 Von Karman Avenue


Irvine, California 92614



You can also fax your concerns to Taco Bell at:



1-949-863-2252.



Thanks for all you do,



Derek


________________________


Derek Franklin


Administrative & Professional Services Manager


Project Director, Mercer Island Communities That Care Coalition


Mercer Island Youth & Family Services


2040 84th Avenue SE


Mercer Island, WA 98040-2222



C: (206) 249-1568


W: (206) 275-7745


Derek.Franklin@mercergov.org


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About the Author:
MeLisa Turcott Strongheart is a Master Instructor and owner at Mercer Island Martial Arts. She is a 7th Dan Master Instructor. She also holds a Master’s Degree in Psychology, Mental Health Counseling. She brings these two areas of specialization to her work with families, children, teens, and in designing curriculum.

Master Strongheart emphasizes and has taught thousands of students the value and power of respect. Respect for oneself, others, and the community.

(MIMA), located on Mercer Island between Bellevue and Seattle in Washington is celebrating 24 years on the island in 2021. MIMA's curriculum is intentionally designed to build fitness, flexibility, self-defense, as well as to create a milieu that engenders physical and psychological growth, respect, courage, community activism and leadership.

MIMA has programs for families to practice side by side, as well as adult, teen, and children's classes. Also offers before and after school, and summer camp programs for kids.

You can contact through email: strongheart@mercerislandmartialarts.com; calling 206 230-9050.

The school is located at:
2630 77th Ave SE #106-108 Mercer Island, WA 98040
Parking free under the building.

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